ITC Limited

ITC Limited or ITC is an Indian conglomerate based in Kolkata, West Bengal. It is India's biggest cigarette manufacturer. Its diversified business includes five segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri-Business & Information Technology. Although, cigarette business contributes more than 80% of the profits of the company.

Problems we focused
Surveys are very hectic.

Surveys are one of the most hectic tasks ever existed on the planet, you have to ask, look, observe, frustate and get frustated. This is one of the complex but a very helpful method for collecting real data with real users. So, the system should be pretty relieving to compensate a bit for the pain caused.

  1. Lots of data entry, cluttered system.
  2. Too many questions.
  3. Slow and no internet conditions cause data loss.
  4. Also, the agents on field use to multiply the data for most convenience
Our Team
A small team of a Product Manager, two Designers, and a Developer.

Our team included Swaroop Vishwakarma (Product Manager), Rahul (Android Developer) and Me.

Targeted Users
Agents moving from store to store in rural areas.

The Targeted Users for this platform is our own agents, who will go to distant rural sections of parts of south India to conduct surveys on shops for Quality Assurance and other purposes (QA).

Itc Shop Survey

The system has two modes in which it operates, one is the online mode for saving and retrieving data from the database and other is the local storage for the storage of data in no-coverage areas in rural parts.

The reduction of data to type and more to select, separation of the questions in parts for better understand and response time, to save data on the local device and some sort of Id generation has to be used to keep a check on falsified data.

Itc Board
High Fidelity Design Language
ITC High Fidelity
Making ground zero surveys easier.

Surveys or a lot of questions to ask a user is always difficult and people are reluctant to share data also they try to get out of uncomfortable zone ASAP.

Redcarpet Flow

Let's work together.

Thank you for reading this case study. If you liked my process and work; and need help with your own products. Let me help you doing it right.

Drop me a Line
Go to Home Remedo